Description: This project was a detailed analysis of a hypothetical brand repositioning. By studying the values, archetype, personality and current target group of the music brand Energy Sistem and comparing it with Sony I aimed at bringing the initial Lover archetype back to live by redirecting the target group, creating a brand story and idiating four steps to implement brand communication in a multisensory way. All this with the aid of the 7 Basic Plots put to use for brand storytelling, the five sense branding principle by Metadesign and the relationship pyramid used in advertising campaigns.
Genre: Branding analysis
During: Winter semester 2022
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2052-1024x722.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2058-1024x719.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2057-1024x722.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2056-1024x727.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2055-1024x717.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2053-1024x720.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2054-1024x725.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2047-2-1024x721.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2048-1024x720.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2049-1024x723.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2050-1024x722.png)
![](https://mariapalacios.com/wp-content/uploads/2023/07/Captura-de-pantalla-2051-1024x722.png)